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Friday, January 8, 2010

An Old Polaroid Promotional Film

I was reading a lovely blog the other day and it had this old promo for the Land Camera, made by the Eames Studio in the 1970s. It is a lovely 10 minute film that gets into how the SX-70 works from cogs to emulsion. It presents the camera as a device for all races and ages, but moreover, even as a mass consumer product, they view it as something more than just a way to take instant photos.

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