Who-hoo, PDN did a piece on promos under $3,000 and they featured my iBooks!
I've been making promos with iPhoto for 2 years now and it is such a great way to keep your promos current while not spending a lot of money. They are these tiny books, about 2.5 by 3.5 inches that you can order 3 at a time or more and cost about 59 cents to mail to any ad firm, magazine editor or the like.
The article really breaks down the costs per book and the ease of creating layouts within the program; I am a huge fan of them, it's one thing Apple has done incredibly well.
And Paul, in iPhoto's customer service, has the patience of a saint, if the books get damaged in transit or have any other issues, he has always gone out of his way to help. It was wonderful of PDn to include me in this feature, I am thrilled with how it turn out.