As the economy falters, I thought about the advertising used during times of great financial ruin and it seems to be that we should be expecting a lot of happy, fun photography and I hope desperately that this won't be the case. The Lanvin ads from Steven Meisel this season are incredible.But they do not promote general levity.
My hope is that ads will veer away from general consumption and instead tailor thoughtful ads that appeal to a smaller demographic and therefore can be a bit more exciting. Time will tell.
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